JUAN PAIZ (JP)

LinkedIn: linkedin.com/in/juanpaiz | Portfolio: austincreative.co | Email: jnpaiz@me.com

PROFESSIONAL SUMMARY

Results-driven marketing and project management professional with 5+ years of experience in B2B and B2C SaaS, trust and safety, strategic planning, and cross-functional team collaboration. Proven experience managing multiple end-to-end projects, campaigns, content calendars, and developing platform-native content that engages audiences and drives brand growth.

SKILLS & CORE COMPETENCIES

Project Management, Agile, Scrum, Waterfall, Lean Six Sigma, Trust & Safety, Strategic Planning, E-mail & Digital Marketing, Mailchimp, Google Ads, Google Analytics, Google SEO, Google Workspace, Microsoft Office, Motion Graphics, Photo and Video Editing, Adobe Photoshop, Illustrator, After Effects, Premiere Pro, CapCut, Canva, SmartSheet, Salesforce, Hubspot, Monday, Slack, Google Gemini, VEO 3, ChatGPT

PROFESSIONAL EXPERIENCE

Account Coordinator, Tenor GIFs, Vaco, Trust & Safety, Supporting Google

10/2022 - 03/2025

Managed international internal and external communications for Tenor corporate TV & Film partners, including Disney, Pixar, Marvel, Lucasfilm, and Warner Bros; ensuring consistent brand messaging.

Project Management: Experience with Agile and Scrum workflows for day-to-day project tracking techniques using CMS (Content Management System) software to manage assets, organize assignments and deliverables between designers, engineers, and corporate partners.

SOPs: Streamlined Standard Operating Procedures and project workflows to improve both efficiency and quality by data-driven problem-solving.

Global Campaign Strategy: Managed Pokémon’s India-exclusive GIF campaign, ensuring geo-fenced engagement. Results included over 32 million regional views within four months, demonstrating experience with localization strategies and international market expansion.

Stakeholders: Facilitated regular meetings with internal/external C-level stakeholders to maintain quality standards, provide feedback on implementation and execution.

Data Analysis: Generated and presented monthly, quarterly, and annual reports, providing actionable insights to stakeholders, corporate partners, and cross-functional teams.

GIF Creator, Tenor GIFs, Vaco, Trust & Safety, Supporting Google

08/2021 - 10/2022

Motion Graphics & Video Editing: Leveraged Adobe Photoshop, Premiere Pro, and After Effects to produce over 3,000 high-quality digital assets and motion graphics for Disney, Netflix, Hulu, Amazon, Paramount+, and top YouTube influencers. Top performing campaign results include Scream 2022 (68M views), Book of Boba Fett (7M views), and Hocus Pocus 2 (3.6M views).

Metadata & SEO Optimization: Enhanced discoverability by implementing strategic A/B testing, tagging, and metadata frameworks; resulting in millions of views through Tenor's 300+ million monthly users across iMessage, Facebook, Twitter (X), LinkedIn, WhatsApp, and Discord.

QA & Content Moderation: Experience handling and labeling of (G, PG, PG13, R) rated content.

Content Curator, Google News, Vaco, Trust & Safety, Supporting Google

10/2019 - 02/2021

Curated breaking news, top stories, and trending topics across multiple verticals (U.S., World, Business, Tech, Politics, Sports, Weather, Entertainment, and Lifestyle) to ensure high-quality, relevant, and trustworthy content for local and global users.

Collaborated with international cross-functional teams including Editorial, Product, and Trust & Safety to enhance content delivery pipelines. Managed content workflows and tagging within internal curation tools and CMS systems to maintain consistency and organization.

Audio/Visual Technician, Encore, Hotel Van Zandt

01/2018 - 10/2019

Coordinated with external vendors, speakers, and partners to ensure seamless event execution.

Assisted with event logistics related to sessions; including session room allocation, agenda management, defining requirements for audio/visuals, and providing on-site tech support.

Experience using CRM (Customer Relationship Management) software (Salesforce) to maintain event contacts, timelines, and budgets, ensuring all milestones are met on time and within scope.

VOLUNTEER EXPERIENCE

Digital Engagement Co-Chair, Human Rights Campaign - Austin

10/2023 - 11/2024

Managed holistic marketing campaigns, including formats for print, website, and social media.

Videography and Photography: Experience with DSLR cameras, lighting, framing, and content formatting for social media codec H.264 (1:1, 4:5, 9:16, etc.).

Content Creation: Produced designs, motion graphic videos, GIFs, and Stickers by using video editing software including Canva, Capcut, Adobe (Photoshop, Premiere Pro, and After Effects). https://tenor.com/official/hrcatx

Vice-President, Social Media Manager, Austin Front Runners

05/2022 - 05/2023

Presented in monthly board meetings, created a brand style guide documentation, and managed WordPress website and social media accounts across Facebook, Instagram, Tenor, GIPHY, and TikTok.

Experience using research and data analysis to define target audience and market strategy for a regional marketing campaign. Utilized E-mail marketing, social media, and print promotions to increase overall brand awareness, resulting in over 100 new paid yearly memberships.

CERTIFICATIONS

Foundations of Digital Marketing and E-commerce (Google/Coursera) 05/2023

Google Ads (Skillsets Online)

05/2023

Google Analytics (Skillsets Online)

04/2023

WordPress (Skillsets Online)

04/2023

EDUCATION

WEST TEXAS A&M UNIVERSITY

(05/2016)

B.A. Broadcasting, Electronic Media (Advertising & Public Relations)

B.A. Music (Music Industry Technology)